About
[Placeholder text] At Capital Fitness Concepts, we’ve made it our mission to teach the world how to build strength, character and spirit through focused fitness. Whether you’re new to this or a master of the craft, Capital Fitness Concepts can help wash away the stresses and shape a stronger, better you. Give us a call today!
Capital Fitness Concepts is the premier, turnkey fitness management company in the Mid-Atlantic region. While we are headquartered in the DC metro area, our service capabilities include the Southern and Eastern regions of the United States. Our staff consists of dedicated, friendly professionals who understand the unique opportunities and challenges of designing, operating, and maintaining a first-class fitness center.
Capital Fitness Concepts is owned and managed by Michael Grossman. Michael holds a BS in Sports Management from Guilford College and a Juris Doctor from the University of North Carolina. A member of the North Carolina bar, Michael practiced corporate and real estate law with wireless communications provider Vanguard Cellular Systems before co-founding telecom consulting firm Strategic Communications Services. Shortly after its sale, he purchased and operated Excel Fitness Group, which owned a 10,000 square foot commercial fitness center in Glen Burnie, Maryland under the name World Gym.
Recognizing the need for professional corporate fitness and wellness management in the DC metropolitan area, he created Synergy Fitness Group, LLC in 2006. A native of Brooklyn, NY, Michael resides in Annapolis, Maryland with his wife Liliya, and two children Nicholas and Sasha.


Our Services
Capital Fitness Concepts is dedicated to optimizing fitness center designs, ensuring an exceptional user experience while minimizing costly mistakes. By leveraging our established relationships with leading fitness equipment manufacturers, we utilize our purchasing power to deliver high-quality equipment at competitive prices. Additionally, we offer comprehensive services from budget development and facility fit-out services to equipment procurement, project management and
pre-opening coordination. Rely on us to help you get your fitness center design right the first time. Our services include any combination of the following list:
facility fit-out
vendor selection
pre-opening coordination
budget development and administration
equipment procurement
project management
Who We Serve
Our Clients




